The Developer Conference in San Francisco has never been such an important event for Samsung as it was this year. It’s about setting the course for the Koreans, on different levels. But Samsung relies on the help of the developer community. No wonder that you want to make it as easy as possible for them – and benefit the customers.
One of the key building blocks of Samsung’s future is who would have thought, Bixby. The AI-based assistant should get more and more features and come in more and more Samsung devices used. With the Bixby Developer Kit, the Bixby Capsules and the Bixby Marketplace, Samsung makes things easier for developers and improves their earning potential. In addition, Bixby will be learning five new languages over the next few months: British English, French, German, Italian and Spanish.
The second big topic for Samsung is Smart Home. The vision for an open IoT ecosystem is taking place among Koreans under the generic term SmartThings. Again, the conditions for partners and developers are improved, the new Developer Workspace should lead to actually all manufacturers can participate in SmartThings. Also, Zigbee and Z-Wave devices are not left out. To make things go smoothly, Samsung has launched the new certification program “Works with SmartThings” (WWST).
A new interface for less mess
Samsung fans should also be aware of the new user interface called One UI. Samsung is committed to the minimalist design and puts the most important content in the lower half of the screen. In the future, users should be less distracted on their Samsung smartphones and thus able to concentrate better on the essentials. The navigation also wants to simplify Samsung significantly.
The future is flexible, even with Samsung.
More than just a folding smartphone
And the folding smartphone? This should only be the start of a whole new generation of smartphones. That’s why Samsung is also focusing on the display itself. The foldable Infinity Flex Display together with the One UI is intended to make completely new applications and new user experience possible.
Samsung promises a smooth transition from the open to the closed state and completely new multitasking. Right from the start, Samsung wants to take the developers here on their journey and tie them in – no stupid idea, as every platform today lives off its ecosystem.
It will be exciting to see where Samsung’s journey will lead. But one thing is already certain: it will be boring by no means.