At Huawei, planning for next year is already in full swing, and the Chinese manufacturer has plenty to offer. We talked extensively with European boss Walter Ji about what things Huawei’s got for 2019 – and that’s a whole lot!
Walter Ji has been working for Huawei for 18 years. In early 2016, he took over the business of the Cosumer Business Group in Europe, thus taking care of the end-customer business consisting of smartphones, tablets, wearables and more. In the conversation Ji expresses himself in all the important topics of the year in great candor. That’s what Walter Ji says about …
Huawei was the pioneer in dual and triple cameras. Only consistent, therefore, that Ji also wants to play in the front of the quad camera. Although Samsung was faster here, Huawei will also be offering a smartphone with four cameras on its back in 2019, perhaps with even more lenses. “Next year we will definitely see more innovation in the camera, and now we have three, imagine four for next year.” Even more zoom will come: “Three or five times the zoom is not enough, ten times the zoom in consistent quality with the smartphone, this is unique! In these areas, we research, and there we could have one or the other surprise for you.”
With three cameras will not be the end. by Irina Efremova
Already announced, Huawei also had a folding smartphone with flexible display and 5G support, which will be presented in the first half of the year. Incidentally, the possibility of making the smartphone even larger by means of a folding mechanism also benefits the battery.
Cheap smartphones are for Huawei meanwhile not on the plan. “In the entry-level class, you can not guarantee a good user experience, which is not good for the Huawei brand,” says Ji. So it will stay with Huawei’s rather big and more expensive smartphones.
Android One also gives Ji a refusal. “We tested that in our markets, but I do not think customers are happy with it,” Ji says. EMUI thus remains on sight the software that Huawei trusts.
… the new mobile standard 5G
5G will significantly change smartphone usage in the eyes of Walter Ji. The reasons are a better online supply with high data speeds and low latencies. “With 5G you no longer need downloads, everything is available without delay from the cloud.” Even cheaper rates expected Ji.
The new 5G mobile comes, and Huawei is in the thick of it. / © Telekom
Meanwhile, the situation with different 5G frequencies in Europe, which means a lot of work for the engineers constructing the antennas and modems, is difficult. In addition, Ji is convinced that 5G is not profitable to expand nationwide, so that 3G and 4G remain important: “Do not expect that the provider 5G expand nationwide, which is impossible.” 5G is also a big challenge for the battery due to the high power consumption. It will therefore be important that the software intelligently controls which network is needed.
… Artificial intelligence
Since Huawei can not therefore assume that 5G will be available everywhere in the foreseeable future, the artificial intelligence can not be outsourced to the cloud, at least not completely. On-device AI with the NPU on the Kirin processor and Cloud AI are thus developed in parallel to be available to the user at any time. But that will be an ongoing process as 5G is still in its infancy.
For Ji, the AI is an important bridge between the increasingly complex devices and the ever-simpler operation that users desire. Above all, support for the camera, which particularly benefits from the AI features, remains in the foreground. But the battery life should rise with the help of AI. “These are noticeable improvements that users will notice,” said Ji.
With the Kirin chips, the smartphone AI is being pushed further.
… Huawei’s strategy
Huawei attacks the top of the smartphone manufacturers and wants to push Samsung from the throne. For the brand to be even more visible, and that’s what Huawei wants to achieve with its own large flagship stores.
In addition to smartphones, tablets and wearables Huawei will continue to expand its efforts on the PC, so in laptops. “The PC is an important building block for us,” said Ji, “which we will continue to pursue.” Nevertheless, it will continue to be so that Huawei offers other and more products in China than in Germany, such as VR glasses.
Laptops are an important segment for Huawei. by Irina Efremova
And what else?
Asked if Brexit will have a negative impact on Huawei, Ji says, “We think that’s positive, our people like working for us, and the business with the P20 Pro and Mate 20 Pro is better in the UK than in the UK most other European countries. “
Walter Ji summarizes the efforts of Huawei and the customers’ wishes under the symbol “ROADS”. That stands for: R eal-time, O n-demand, A ll Online, D IY Possible and S ocial. And this “road” is supposed to lead Huawei to the top. Best already in 2019.
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